May 20, 2015

VICE #2 Street Fighter Interactive





This second interactive collaboration with Edmund Fraser, Vice and Superhoop. Metrics from this street fighter inspired fashion editorial proved a 52 second average sticky rate.



Photography: Edmund Fraser
Styling and casting: Rhona Ezuma
Make-up: Athena Paginton using Mac
Hair: Fran Regan and Kieron Lavne
Stylist’s assistants: Lauren Pariola-Birch and Christina Su
Interactivity: superhoop.me
Models: Portia at Storm Management, Kiko at Milk Model management, Alva at 12 Plus UK, Luna and Lucinda Sinclair
With thanks to Studio Collective



View the original article here.