This second interactive collaboration with Edmund Fraser, Vice and Superhoop. Metrics from this street fighter inspired fashion editorial proved a 52 second average sticky rate.
Photography: Edmund Fraser
Styling and casting: Rhona Ezuma
Make-up: Athena Paginton using Mac
Hair: Fran Regan and Kieron Lavne
Stylist’s assistants: Lauren Pariola-Birch and Christina Su
Models: Portia at Storm Management, Kiko at Milk Model management, Alva at 12 Plus UK, Luna and Lucinda Sinclair
With thanks to Studio Collective
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