May 15, 2015

VICE #1 Edmund Fraser x Superhoop






Photographer Edmund Fraser teamed up with Superhoop to create the first interactive fashion story. Commissioned by Vice it received over 150,000 hits in the first 48 hrs of release.


Photography: ​Edmund Fraser
​Styling: ​Rhona Ezuma
Make-up: ​Athena Paginton using Mac
​Hair: ​Yusuke Morioka
​Assistant: Daniele Roversi
​Models: Kit at Models1, Benji at Elite, Edwardo at AMCK, Elle at Select and Tom Kiblawi​

View it on Vice.com.