Photographer Edmund Fraser teamed up with Superhoop to create the first interactive fashion story. Commissioned by Vice it received over 150,000 hits in the first 48 hrs of release.
Photography: Edmund Fraser
Styling: Rhona Ezuma
Make-up: Athena Paginton using Mac
Hair: Yusuke Morioka
Assistant: Daniele Roversi
Models: Kit at Models1, Benji at Elite, Edwardo at AMCK, Elle at Select and Tom Kiblawi