Future of interactive content

Hoops

Vice_2

Edmund Fraser

Photographer Edmund Fraser was commissioned by Vice to create the first interactive fashion story. The pieces received over 150,000 hits in the first 48 hrs of release.

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Absalut

Absolut

Absolut love to collaborate with cutting edge artists to inject creativity into nightlife. We teamed up with them to create Hoops for their new Nightscapes campaign.

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vice2cover

Vice

The second interactive collaboration with Edmund Fraser, Vice and Superhoop. Metrics from this street fighter inspired fashion editorial proved a 45 second sticky rate.

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