Future of interactive content


Edmund Fraser

Photographer Edmund Fraser was commissioned by Vice to create the first interactive fashion story. The pieces received over 150,000 hits in the first 48 hrs of release.

View Hoop View Campaign


Absolut love to collaborate with cutting edge artists to inject creativity into nightlife. We teamed up with them to create Hoops for their new Nightscapes campaign.

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The second interactive collaboration with Edmund Fraser, Vice and Superhoop. Metrics from this street fighter inspired fashion editorial proved a 45 second sticky rate.

View Hoop View Campaign